Brief your editor with links, not descriptions (2026)
A brief that describes footage makes the editor go find it. A brief with links lets them start cutting. Search first, pick the takes, paste the links.
Short posts with real numbers. What we learn from the footage that goes through BuildYourAds, and how creative strategists and editors get faster with it.
A brief that describes footage makes the editor go find it. A brief with links lets them start cutting. Search first, pick the takes, paste the links.
Count the minutes each creator delivered. Count the seconds that ended up in ads. The gap is footage you paid for and never used. Here is how I run that audit in about an hour.
Install the panel, paste a workspace key, type a line from the script. The take lands in a bin, already trimmed. Takes 5 minutes to set up.
Most brands already have 50+ hooks sitting in footage nobody opened past minute one. Here is how to find them, tag them and keep them searchable.
Stop organizing files. Organize moments. Transcribe every clip, cut it into segments, tag the segments for your category. That is what your editors actually search for.
Your editors keep private folder systems because the shared one can't answer their questions. It costs you scrubbing time, reused footage and a restart every time someone leaves. Here is the fix.