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For tech and gadget brands

Every feature demo, every unboxing, every 'compared to my old one' take.

Gadget reviews are 15 minutes long and the ad needs 3 features, each shown once, each said once. Reviewers also say the competitor's name, which you need to find so you can cut around it.

What you probably have

Long-form reviews, unboxings, app screen recordings, and product renders.

All of it goes in once: drag files in, or connect the Drive folder so new creator drops land on their own. Every clip is transcribed, watched by the AI and cut into segments. A segment is one moment: a hook, a demo, a testimonial line, a b-roll action.

What gets tagged for tech and gadget brands

These are the labels a tech and gadget brand workspace starts with. You can rename them, add your own, and the analyzer suggests new ones it keeps seeing in your footage.

Product in useProduct close-upApplying or setting upScreen recordingUnboxingBefore and afterHookProblemFailed alternativeMechanism explainerProduct benefitSocial proofObjection handlingOffer CTA

Searches that work on day one

Type it like you'd brief an editor. The library searches what's said (transcript), what's shown (the AI's description of the frame) and who is on camera, then plays the segment from the exact second.

reviewer demos the noise cancelling
screen recording of the pairing flow
unboxing, first power on
creator compares it to the old model
battery life mentioned

What changes for the team

  • Creative strategists write briefs from what exists. “We have 14 takes of the skeptical-to-convinced moment, use the two outdoor ones” is a 20-second search, not a Slack thread.
  • Editors stop keeping their own folder systems. One library, the same for every editor, with a Premiere Pro panel that drops the exact cut into a bin.
  • Founders see what the creator budget actually produced: how many usable hooks, demos and testimonials came back, per creator.

How it works, in three lines

  1. Connect Google Drive or drag clips in. Multi-GB originals go straight to storage, never through a browser upload limit.
  2. Each clip is transcribed, watched and segmented. 1 credit = 1 minute analyzed. Plans start at 600 credits a month.
  3. Search, filter by label or person, pull the cut into Premiere, or share a link that plays from the right second.

See plans

Questions people ask

How long until my footage is searchable?

A clip is transcribed, watched by the AI and cut into segments in a few minutes. A folder of 200 clips usually finishes within the hour. Tech and gadget brands typically connect a Google Drive folder once and new creator drops show up on their own.

Do I need to tag anything by hand?

No. Every segment gets the transcript, a visual description, the people on camera and the labels from your category's taxonomy. You can rename or add labels, and the analyzer suggests new ones it keeps seeing in your footage.

What does it cost?

Plans start at $149 a month for 600 credits, with unlimited storage. 1 credit = 1 minute of footage analyzed. Searching, streaming and organizing never cost credits. No free trial, cancel anytime.