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For food and drink brands

The pour, the first bite, the reaction. Found without scrubbing.

Food content is reaction content. The ad is the 3 seconds after the first sip. Creators send 10-minute recipe videos and the reaction is buried at minute 7. Your editor either remembers where it is or re-watches everything.

What you probably have

Creator recipes, taste tests, event footage, and the brand's own kitchen shoots.

All of it goes in once: drag files in, or connect the Drive folder so new creator drops land on their own. Every clip is transcribed, watched by the AI and cut into segments. A segment is one moment: a hook, a demo, a testimonial line, a b-roll action.

What gets tagged for food and drink brands

These are the labels a food and drink brand workspace starts with. You can rename them, add your own, and the analyzer suggests new ones it keeps seeing in your footage.

Product in useProduct close-upLifestyle momentReaction shotUnboxingBefore and afterHookProblemFailed alternativeMechanism explainerProduct benefitSocial proofObjection handlingOffer CTA

Searches that work on day one

Type it like you'd brief an editor. The library searches what's said (transcript), what's shown (the AI's description of the frame) and who is on camera, then plays the segment from the exact second.

first sip reaction
pouring the drink over ice
creator says it tastes like
recipe step with the pack visible
kids eating at the table

What changes for the team

  • Creative strategists write briefs from what exists. “We have 14 takes of the skeptical-to-convinced moment, use the two outdoor ones” is a 20-second search, not a Slack thread.
  • Editors stop keeping their own folder systems. One library, the same for every editor, with a Premiere Pro panel that drops the exact cut into a bin.
  • Founders see what the creator budget actually produced: how many usable hooks, demos and testimonials came back, per creator.

How it works, in three lines

  1. Connect Google Drive or drag clips in. Multi-GB originals go straight to storage, never through a browser upload limit.
  2. Each clip is transcribed, watched and segmented. 1 credit = 1 minute analyzed. Plans start at 600 credits a month.
  3. Search, filter by label or person, pull the cut into Premiere, or share a link that plays from the right second.

See plans

Questions people ask

How long until my footage is searchable?

A clip is transcribed, watched by the AI and cut into segments in a few minutes. A folder of 200 clips usually finishes within the hour. Food and drink brands typically connect a Google Drive folder once and new creator drops show up on their own.

Do I need to tag anything by hand?

No. Every segment gets the transcript, a visual description, the people on camera and the labels from your category's taxonomy. You can rename or add labels, and the analyzer suggests new ones it keeps seeing in your footage.

What does it cost?

Plans start at $149 a month for 600 credits, with unlimited storage. 1 credit = 1 minute of footage analyzed. Searching, streaming and organizing never cost credits. No free trial, cancel anytime.