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For cookware brands

Every sear, every egg slide, every 'it just wipes clean' take. Searchable.

Cookware footage is long. A creator cooks for 12 minutes to get 15 seconds of the egg sliding off the pan. That 15 seconds is the ad. Your editor knows it exists, just not which of the 40 files it's in.

What you probably have

Long creator cook-alongs, a studio day with 6 pans, founder demos at the stove, and a year of Instagram collabs.

All of it goes in once: drag files in, or connect the Drive folder so new creator drops land on their own. Every clip is transcribed, watched by the AI and cut into segments. A segment is one moment: a hook, a demo, a testimonial line, a b-roll action.

What gets tagged for cookware brands

These are the labels a cookware brand workspace starts with. You can rename them, add your own, and the analyzer suggests new ones it keeps seeing in your footage.

Searing or fryingFood release testPouring into the panPlating the finished dishFinished food close-upCleaning or wiping the panLoading the dishwasherSurface close-upHandle or lid detailDurability testScratched old panHookProblemFailed alternativeMechanism explainer

Searches that work on day one

Type it like you'd brief an editor. The library searches what's said (transcript), what's shown (the AI's description of the frame) and who is on camera, then plays the segment from the exact second.

egg sliding off the pan
steak hitting the hot surface
creator wipes the pan with a paper towel
old scratched pan being thrown out
he says no oil needed

What changes for the team

  • Creative strategists write briefs from what exists. “We have 14 takes of the skeptical-to-convinced moment, use the two outdoor ones” is a 20-second search, not a Slack thread.
  • Editors stop keeping their own folder systems. One library, the same for every editor, with a Premiere Pro panel that drops the exact cut into a bin.
  • Founders see what the creator budget actually produced: how many usable hooks, demos and testimonials came back, per creator.

How it works, in three lines

  1. Connect Google Drive or drag clips in. Multi-GB originals go straight to storage, never through a browser upload limit.
  2. Each clip is transcribed, watched and segmented. 1 credit = 1 minute analyzed. Plans start at 600 credits a month.
  3. Search, filter by label or person, pull the cut into Premiere, or share a link that plays from the right second.

See plans

Questions people ask

Does it understand cooking actions or just transcripts?

Both. The AI watches the video, so "food release test" is tagged even when nobody says a word. Transcripts cover what the creator says about it.

How long until my footage is searchable?

A clip is transcribed, watched by the AI and cut into segments in a few minutes. A folder of 200 clips usually finishes within the hour. Cookware brands typically connect a Google Drive folder once and new creator drops show up on their own.

Do I need to tag anything by hand?

No. Every segment gets the transcript, a visual description, the people on camera and the labels from your category's taxonomy. You can rename or add labels, and the analyzer suggests new ones it keeps seeing in your footage.

What does it cost?

Plans start at $149 a month for 600 credits, with unlimited storage. 1 credit = 1 minute of footage analyzed. Searching, streaming and organizing never cost credits. No free trial, cancel anytime.