Parent creators give you honesty you can't script: the tired face, the "it finally worked" line. They also send long, unedited clips because they're busy. The editor's job starts with finding the 4 seconds that matter.
Parent UGC, a few studio shots, and a lot of vertical phone video with kids running through the frame.
All of it goes in once: drag files in, or connect the Drive folder so new creator drops land on their own. Every clip is transcribed, watched by the AI and cut into segments. A segment is one moment: a hook, a demo, a testimonial line, a b-roll action.
These are the labels a baby and kids brand workspace starts with. You can rename them, add your own, and the analyzer suggests new ones it keeps seeing in your footage.
Type it like you'd brief an editor. The library searches what's said (transcript), what's shown (the AI's description of the frame) and who is on camera, then plays the segment from the exact second.
Face recognition is opt-in per workspace and you control who is indexed. You can erase any person's face data from Settings at any time, and share links never expose the original files.
A clip is transcribed, watched by the AI and cut into segments in a few minutes. A folder of 200 clips usually finishes within the hour. Baby and kids brands typically connect a Google Drive folder once and new creator drops show up on their own.
No. Every segment gets the transcript, a visual description, the people on camera and the labels from your category's taxonomy. You can rename or add labels, and the analyzer suggests new ones it keeps seeing in your footage.
Plans start at $149 a month for 600 credits, with unlimited storage. 1 credit = 1 minute of footage analyzed. Searching, streaming and organizing never cost credits. No free trial, cancel anytime.