Verbatim search finds the exact words a creator said, across every transcript, and plays the take from that second. It's for claims, compliance and "the line where she says X". Semantic search finds the same idea said differently.
Verbatim search finds the exact words. You type "I was skeptical" and get every take, from every creator, where those words were said, playing from the second they start.
It's the search you use when the words matter: a specific claim, a compliance check, a line the strategist wrote into the brief.
Verbatim search works in three steps in BuildYourAds: exact phrase first, then the whole take that contains it, then close matches (the same words with a filler in between). That order means a transcript hiccup doesn't hide a take.
Semantic search is the other half. "Skeptical at first" finds "I honestly didn't think this would work". Creators rarely say the same sentence twice, so most briefs need both.
Let's say a supplement brand needs to review every mention of "sleep" before a campaign goes live. Verbatim search returns 31 takes across 14 creators in one result list. The reviewer watches each from the exact second, flags 4, and the editor cuts around them.
Verbatim when the exact words matter (claims, compliance, a scripted line). Semantic when you're looking for an idea or a moment and don't know how the creator phrased it.
Yes. The BuildYourAds Premiere panel uses verbatim mode so an editor can type a line from the script and import the matching take into a bin.